Creativity is the way something new or valuable is whereby formed. It is so important because they are new, fresh ideas, no one has ever thought of them and they come solely from one’s mind. Creativity is the new economy in so many ways, but it is very competitive. People are constantly in competition, trying to prove better than the next. Companies want fast thinkers, who go above and beyond and outside of the box to spread new ideas. Multiple things are created like social networks. Instagram, Twitter, and Facebook started with a person dreaming up and idea. Now the creators of these social networks have millions of people use their platforms everyday,  therefore that is how they make their money. The human mind is essentially a think tank, it thinks up ideas and they come to life. The creative economy moves fast, so the people who work in this industry have  be constantly on their toes, thinking of the next big thing.  

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